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Our Story

Our Story

 

With a vision to make every makeup lover feel their most beautiful and confident self, Italia Deluxe Makeup was born.

Now with over 20 years of experience in the beauty industry, we continue to fulfill our mission of providing our loyal customers with high quality, cruelty-free and vegan products at universally affordable prices. Who wouldn't want to look like a million bucks without paying the price?

Our team of experts work tirelessly to produce makeup that is flattering on every skin type and tone. From natural, glam, sultry to smokey makeup, we've got you covered! By using Italia Deluxe Makeup, you won't be following the trends, you'll be setting them. Get used to being stopped on the street and getting asked how you got that glow.

Our brand might be a hidden gem, but you don't have to be. You were born to stand out and we are committed to making that happen.