The Beginning of Italia Deluxe

Italia Deluxe was founded with the vision of making even the most confident and beautiful makeup lovers feel their best. Our journey started in the bustling streets of Downtown Los Angeles, and we are now thrilled to have broadened our horizons to include Latin America.

Over the past 20 years, we have provided high-quality, cruelty-free, and vegan beauty products that are universally affordable to our loyal customers. Who wouldn't want to look like a million bucks without paying the price?

Our makeup experts work tirelessly to develop products that enhance the beauty of all skin types and tones. Whether you're looking for a natural, glamorous, sultry, or smokey look, we offer a diverse range of options to suit your preferences. With Italia Deluxe, you'll not only stay on-trend but also set new ones. Prepare to turn heads and receive compliments on your radiant glow.

Although our brand is a hidden gem, we believe that you were born to shine. We are dedicated to helping you stand out and reach your full potential.